Art Department + Technical Education Center (TECM) are a joint learning center located in Macau SAR

This was a rebranding project. They wanted to combine both centers and tell their clients that they can educate students in both creativity & technicality aspects. Despite combining the branding for both, they still wanted each center to be distinguishable.

The logo I've designed portrays the usage of the left & right brain. Left signifies being analytical & orderly, while right shows intuition & imagination. Art Department's color palette also uses a vibrant rainbow color wave & paint drip elements to showcase their workshops. TECM, however, wanted to remain with their original palette & orange white light bolt.
—
Re-Branding [Brand Identity + Logo Creation]: By Kate Cenon (@by.kateeotd)