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Why Knot
Project Type
Brand Identity + Logo Creation
Date
Dec 2023
Role
Graphic Designer
Why Knot is a macrame small business that wants to enjoy light hearted, and coziness of crafting ornaments. Located in Macau SAR.
The logo was inspired by the rainbow ornament made earlier before the brand was born. It symbolizes fun, acceptance, and happiness. The question mark is a representation of owning up to the things you make.
Whenever you doubt yourself, just ask, “Why Knot?
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Brand Identity + Logo Creation: By Kate Cenon (@by.kateeotd)
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