Fil by Badö; a custom embroidery brand that DIY's apparel and accessories. The word "Fil" in French directly translates to "Thread", signifying the brand main mission to embroider.

Badö, the mother-brand existed a few years before Fil. It's a curated online-clothing store that specializes on everyday wear pieces. When creating the brand identity for Fil, Joanna W. (Founder) wanted to match the overall brand's look to Badö.

The color palette and simplicity of the logo was created based on those preferences.
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Brand Identity + Logo Creation: By Kate Cenon (@by.kateeotd)